Driving around the Salt Lake valley in the past few weeks i have noticed several banners hanging in prominent locations with nothing more than the words “Ron Paul Revolution”. My wife and I have both commented on them, and their obvious appeal toward a younger crowd. The impression I get, maybe an extreme motocross rider or skateboarder (Ron Paul) will be visiting soon, and this is the guerrilla marketing campaign. The stenciled effect is definitely an attempt at grabbing the attention of both youthful individuals, and middle aged people as well. The impression that never struck me was that this is a serious polotician who is running for office of the president, that changed today.

I received an email with a link to the Ron Paul presidential campaign site today, and checked it out. As i looked over the site the name stuck out and i made a connection the the stenciled banners I’ve seen around. But this site was serious, no stenciled banners or extreme graphics here, just a serious presidential hopefuls site. I quickly did a Google search for Ron Paul Revolution and found this site. It took a good scan of the page before the link between Dr. Ron Paul, the presidential candidate and Ron Paul (the fictional motocross stunt man in my mind) were made. Obviously the Ron Paul revolution campaign can’t have ties to this serious presidential hopeful I thought. After a bit more research it was confirmed, Dr. Ron Paul is campaigning for the office of the President in 2008, but his campaign is not affiliated with the Ron Paul Revolution. The Revolution is a grassroots campaign started by supporters in Arizona, and has been spreading since. By way of the Internet first, and other “Guerrilla Marketing” strategies second.

“The folks behind the Ron Paul Revolution have no official connection to the campaign, and are not getting paid for their efforts. They are liberty-loving Americans who want to help get the word out about the only true peace-and-freedom Presidential candidate. “

Looks like Dr. Ron Paul is mustering support in an unconventional manner and is making headway with campaigning on the web, and on the ground - what about a “how to stencil” section of the Ron Paul Revolution website. This is revolutionary candidate if not in the way he is being marketed, but also some of his ideals. One to watch!